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Every day you hear a KHNS program host mention the names of local businesses and thank them for their support of local radio. Besides broadcasting their brief announcement several times a week, we even offer a discount to nonprofits.
Frequently Asked Question:
How is Underwriting different than Advertising?
The FCC's original vision of non-commercial broadcasting called for a service totally divorced from commercial enterprise. This was to keep public broadcasting from being unduly influenced by the commercial marketplace while continuing to expand public service options, programming choices and First Ammendment right of public stations.
In order to encourage support for the non-commercial station but also protect it, the FCC opted to allow value -neutral descriptive material as part of donor announcements. These are called underwriting announcements and must abide by the criteria set out by the FCC or face strict penalties.
Advertising is considered a promotional announcement that is descriptive, qualitative and contains a direct call to action with regard to the product or organization.
If you'd like to hear your local business or organization on air, please call our Development Director, Sara Chapell at 766-2020 or email her at Development@khns.org.
Many members of our local business community support KHNS. We hope that you'll make a point of letting them know how much you appreciate their support of local radio.
We would love to hear from you.
Chilkat Center for the Arts
One Theatre Dr, Haines, AK 99827
P.O. Box 1109, Haines, AK 99827
907-766-2020 in Haines
907-983-2853 in Skagway